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Voice Commerce: The Next Frontier in E-commerce
access_time 2024-10-25T11:02:05.414Z face Sentisola Kichu
Voice Commerce: The Next Frontier in E-commerce 25-10-2024 INTRODUCTION The digital landscape is constantly evolving, and one of the most exciting developments in recent years is the rise of voice commerce. What began as a convenient way to search for information via smart speakers has quickly evolv...
Social Listening for Brand Reputation Management
access_time 2024-10-25T10:57:02.828Z face Sentisola Kichu
Social Listening for Brand Reputation Management 25-10-2024 INTRODUCTION In today's digital landscape, where online conversations shape brand perception in real time, social listening has emerged as an essential tool for reputation management. Consumers are no longer passive receivers of brand messa...
The Importance of First-Party Data in a Cookieless World
access_time 2024-10-25T10:51:15.968Z face Sentisola Kichu
The Importance of First-Party Data in a Cookieless World 25-10-2024 INTRODUCTION The digital landscape is undergoing a significant transformation as third-party cookies are being phased out. This shift, driven by privacy concerns and regulatory changes, is forcing marketers to rethink their approach...
Interactive Content Marketing
access_time 2024-10-25T10:46:45.641Z face Sentisola Kichu
Interactive Content Marketing 25-10-2024 INTRODUCTION In today's digital marketing landscape, one trend that continues to stand out is interactive content marketing. Unlike traditional content that requires passive consumption, interactive content invites users to actively participate, creating a mo...
Hyper-Personalization in Marketing
access_time 2024-10-25T10:40:16.624Z face Sentisola Kichu
Hyper-Personalization in Marketing 25-10-2024 INTRODUCTION In today's fast-paced digital world, consumers expect brands to understand their needs and preferences better than ever. Enter hyper-personalization—a marketing strategy that leverages AI and data analytics to create highly individualized cu...